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Keys &
Closings
Real estate is my craft, and writing is one way I love sharing it—insights, strategies, and the occasional whimsical story from this always amusing business.
The Buyer's Journey
A Guide for Agents from Search to Keys Every buyer has unique real estate goals—whether they’re a first-time homeowner, seasoned...
Claudia Castillo
Mar 164 min read
The Leads
The Foundation of a Thriving Real Estate Business Quick Take: Lead Generation is a Daily Habit- Consistency, persistence, and resilience...
Claudia Castillo
Mar 143 min read
The Devices
Streamline Your Real Estate Tech In today’s fast-paced industry, all you really need to run an efficient business is a smartphone, a...
Claudia Castillo
Mar 142 min read
The Cloud
Where Organization Meets Efficiency Digital folders function like drawers—keeping them tidy ensures quick access to important documents....
Claudia Castillo
Mar 142 min read
The Calendar
Master Your Real Estate Time Quick Take Automate Responses – Use canned responses for routine emails to save time Block Distractions –...
Claudia Castillo
Mar 133 min read
The Setup
Building Your Professional Identity Through my own experience as an agent and working with others in the industry, I’ve seen firsthand...
Claudia Castillo
Mar 93 min read
The Brokerage
Finding Your Real Estate Tribe Quick Take: Find the right fit. Â Your brokerage should align with your personality and values. Trust your...
Claudia Castillo
Feb 242 min read
The Essentials
Pillars For Your Real Estate Business Quick Take: Plan Ahead– Set clear goals and outline the strategies to achieve them Be Mindful of...
Claudia Castillo
Feb 243 min read
The Agent
Why Are You In Real Estate? Quick Take: Real estate is rewarding but challenging- Â Stay resilient, adapt, and prioritize your well-being....
Claudia Castillo
Feb 243 min read
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